Safari Marketing Pro


Popote Africa Adventures Ltd is a local Tanzanian owned tour operator specializing in adventure travel in Tanzania. The company was founded by Sabino Kweka, the managing director of the Company, who personally started as a porter on Mount Kilimanjaro, working and learning for more than two years. Later, with the gathered knowledge, Sabino advanced to work as a mountain guide for 4 years.


Using proven strategies and techniques, SMP’s team of safari marketing experts:

  • Design a website that’s not only beautiful, but more importantly, able to measurably drive leads, sales and deeper engagement.
  • Ensure the site is “responsive,” so it displays properly on any size screen, on any device.
  • Put in place 360Marketing techniques to achieve higher rankings, sales & website traffic in google search results.
  • Provide regular detailed reports, for full transparency into performance.


POPOTE AFRICA ADVENTURES approached us with the aim to gain better online brand visibility and to improve conversions organically. When SMP started 360 Marketing for POPOTE AFRICA ADVENTUES, we have faced following challenges:

  • Our first challenge was to design the website which can convert a website visitor to Popote’s customers.
  • Boost organic traffic on the website which was already down since previous span.
  • Their key expectation from this Marketing campaign was to increase their bookings, sales, traffic requirements. Along with it, they wanted more subscribers for their newsletter.
  • Website primary keywords were ranking far on Google SERPs.
  • The on-site blog was not optimized well.

The Results

Through our continuous and dedicated efforts, POPOTE AFRICA ADVENTURES was not only able to attain great online brand visibility, but also started to rank on the 1 st page of Google. The best thing is that the proficient team of SMP has shown this mind-boggling outcome within a time span.

All types of on-site and off-site optimization proved to be fruitful for boosting up organic traffic. Talking about the figure, it shows 18% of the increase in driving potential organic traffic. This is not it! POPOTE AFRICA ADVENTURES started ranking well and from the total targeted keywords, 4 of them are ranking in top 10.

Below Snapshot describes the increase in Organic Traffic these Key Word.

Keyword: Mount Trekking Tanzania & Kenya
Keyword: Best Tour Operator In Tanzania

If you face the same challenges and are looking for Safari Marketing resources to help grow your safari business, SMP offers free consultations to get you started on the right path.

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