Changing the way every Safari Company feels about gaining customers.
We thrive to get the right essence of your Safari brand
Our goal is to create a strong and consistent brand identity for each and every safari operator in Africa that accurately reflects the core values and bootstrapping of their brand, and appeals to their revenue model. This can help to establish small or medium safari operators to boost their brand recognition and loyalty and increase their revenue by up to 300%.
Whether you are launching a new safari company or looking to revitalize an existing one, we can help you to develop a compelling brand strategy that will drive growth and success for your safari business.
Manorama Pallai - Managing Director
Why work with SMP?
We think that every safari company has something unique to offer in terms of how they operate and the services they offer. Hence, you can’t just figure out one recipe that works for all of them.
The safari businesses we serve are very good at understanding the destinations and the areas of operation but they lag behind at understanding their client’s needs, having a clean website that attracts more customers, how to market it for more reach or even doing a simple follow-up!
The only 1-2% of the safari companies that have some knowledge on how to convince & acquire the customers are gathering most part of the revenue even when the tour experience provided by lesser-known companies are better than them.
That’s where SMP comes into play, as the only safari marketing company existed in the whole Africa who understands the entire safari eco-system. We understood the problems of every client no matter how big or small they are and provided them the best in class result oriented solutions.
Because our client’s success is our success!
SMP In Comparison To Other Marketing Agencies
Educate your customers to learn more
Specifications |
Safari Marketing Pro |
Other Agencies |
The Niche |
We are the industry leaders in understanding the African safari eco-system. |
No ground level understanding of how the entire safari eco-system works. |
Deep Research |
We do complete research of our client’s problems & requirements before starting to work with them. |
One-size-fits-all approach is followed for all the clients. |
Result Oriented |
From our 13 years of experience we have figured out a marketing recipe that address exactly to the African safari operators. |
Whereas no proper research or knowledge on what the customer’s needs are. |
Target Specific |
We understand the areas our client focuses on in the safari business and then prepare a tailor-made solution that fits their needs. |
Having less knowledge on the African destinations & safari market fails them to do what actually works. |
Being There |
Right from the beginning we have visited our clients once a year and gained knowledge on the destinations & how the operators work. |
Zero to no visits for having a deep understand of the industry they serve. |
Reliability |
We welcome our client’s suggestions in the project, so both of our goals are on the same page and make it a great experience for them. |
Client’s suggestions are barely taken into consideration. |
Educating Customers |
We first study what’s the client’s position in the market in terms of website, ranking or social media. Then we educate them on what should we do to get the best results. |
No time is invested in researching the client’s market position hence, no customization in the services. |
Relationship Driven |
We try to have a healthy relationship with our clients & give valuable workarounds to them for a long span of time. |
No services or suggestions are given once the work is handed over. |
Generating Revenue |
We don’t simply work for our clients; we work towards what directly changes their revenue model to generate 10x results. |
Not creating any impact on the client’s revenue model. |
Zero Promotions |
Our clients have become our number one promotor; so, we don’t spend a penny at marketing for ourselves. |
Spending tons of money on marketing. |
The Right Content |
We have a dedicated team of writers who present the real & well-researched content on Africa. |
Whereas, the content here is similar to what everybody presents and taken from google. |
Hello Factor |
The websites we design are like it’s only made for the Safari operators; it appeals a “Hello” to our clients. |
The websites here don’t get through the hearts of safari operators. |
Our History
Turning Lookers into Bookers – Since 2012!
Our Mission
Our Mission at Safari Marketing Pro is to (re)shape each safari and Tour Company so that they won’t have to rely on agents.
Our Vision
We want to ensure that every tour operator out there can transform their business into the digital field. This will certify one very important thing – not needing the assistance of any agents or third parties. Eventually, the tour companies can build their ecosystem of Digital Marketing.
Building a recognizable brand is a crucial aspect of sustaining a business. Because this is the platform where most of the revenue will be generated.
A Peek Into Our History
Many individuals wondered why we wanted to work with Tour Operators in Africa! But, this decision wasn’t taken on impulse, we had a specific reason!
A Behind the scenes outlook
In 2012, there was a big hype about getting an easy project concerning digital marketing from the USA and Europe. It would’ve been easy to go where the demand was.
But, when we started our company our board of directors had a concrete goal in mind. We wanted to change the whole world for individuals who knew nothing about digital marketing. This was not a popular decision, to say the least. We had a lot of fallout and many people made mocking remarks. Because according to them – how were we going to manage a business in a country that didn’t even have basic facilities like food?
A big question arose – How will Safari Marketing Pro survive? But as our founder had a goal, he stuck to it and didn’t let outside factors affect his ultimate goal. He has a saying – “Risk is not where the risk exists, Risk is somewhere where work exists. And, that’s why we love to take risks.”
Challenges We Faced In The African Market
It’s a fact that every organization has their ups and downs. And, when we reached Africa we straightaway had a realization that they knew next to nothing about Digital Marketing.
So they didn’t believe that one could bring clients from Digital Marketing.
Almost 95% of the safari operators relied on agents. And these agents were just sitting comfortably in an air-conditioned room and conducting a sub-par job of digital marketing. They used the tour operators as ground handlers. All of these tour operators didn’t even realize that they were missing out on huge opportunities.
This is where our struggle began. No one understood our vision and even when we tried to sell them websites free of cost they didn’t accept. They had a mindset that we were based in India so how could we understand the ecosystem of Africa?
We understood why this obstacle happened. So, we decided to get ahead of the problem and visited each corner of Africa. We sat down with safari operators and saw their struggles and challenges working with B2B agents. After this fascinating journey, we had an overall understanding of the tour and safari business. We learned 3 important things:
How a tour operator works
The mindset of a tour operator
The demand & value of the market
Then, we listed out all the problems. And tried to focus on the main problem – educating the African tour operators about the digital platform.
How We Managed To Capture The Heart Of African Tour Operators
After we addressed the problems and did all the hard work, we managed to create a new brand in the African Safari Market, especially the southern and eastern African markets. Now we can proudly say that we are the only Safari Marketing Company operating in the African Market.
Now we have acquired an in-depth understanding of the safari businesses’ needs and work as a bridge between their potential customers. We also make sure that each of our valued clients can reach their targeted audience in all the possible online marketing ways.
We’ve observed people getting inquiries, but they don’t have an understanding of how to properly handle them – this is where we come in. We as a marketing company help them close into sales.
We know that everyone in the African Safari market is good at operations. However, no one has figured out how to accurately create a website or market their brand value to their potential customers. With the expertise that we’ve obtained over the years, we can get our clients results and satisfactory services.
Now we understand the destinations of Africa better than the owners. This is thanks to the experience of 10 years working with more than 300 satisfied customers such as - Falcon Safaris, 748 Air services LTD, Go2 Africa, Mahlatini Luxury Travel, Discover Africa and Jewel of Africa, TANAPA, Rhino Africa, Easy Travels, Altezza Travel, Zara Tours, etc.
Our Vision For The Future!
Even though we’ve received great recognition in the African Market, we don’t just want to settle in. We have even more visions on the horizon. Our ultimate goal is to reach every safari and tour operator in each corner of Africa and other continents. And assist them in digitizing their business.
Furthermore, we also want to make operators eligible so that they can run their safari organization with the help of Digital Marketing. This will make sure that they won’t have to depend upon B2B agents. We are continuing to develop Safari Marketing Pro with regular and constant upgrades and are testing to ensure the best possible results.
If you want to gain more insights regarding what we’re currently up to, then head over to our company blog section - https://www.safarimarketingpro.com/blog/
Awards We’ve Won
Top B2B Company
Clutch Award
Best In Search
Top SEOs
Growing Businesses Online
Top Digital Marketing Agency
Clutch Award
Safari Marketing Pro Named Google AdWords™ Premier Partner
SMP is excited to announce that we have been awarded Premier Partner Status by Google AdWords™!
Which means we have exceeded the expectations of the African countries for our outstanding work in the safari industry. Client’s success is where our happiness lies and we have only followed our aim to solve their problems & came out with flying colours.
This elite Premier Partner status is something we are truly proud of and grateful for. It is a testament to the profitable results we deliver to our clients every day.
We rise by Lifting others
Because when we give, we also receive
Imagine a world where every single person on the planet is given a free access to the sum of all human needs. In Safari Marketing Pro, we’re dedicated in building a better world; both virtually and communally. We believe, helping your community is an opportunity to grow as a person, to better understand how you fit into this world. Contributing for the common good is of paramount importance to us.That’s why we organize charity events with various volunteer groups and non-profit organizations.
Putting a smile on someone’s face is worth a million dollar to us.
World Is One Click Away From Us.
Operating in 13 countries in whole African continents, serving more than 1000+ clients
We promise to have face to face meeting once in a year.
The one where we tell you how good we are.
Africa is our second home.
Chin is very well name in Africa as a Safari Mentor.
As Africa is our second home, we don’t take clients to do only marketing, we understand the whole eco-system of the safari to serve the clients amazingly from their operations to their sales.
If you don’t know where Serengeti is, how will you bring customers to Serengeti?
So, we make sure to sit down with the clients and thoroughly check them from the ground label up until they connect to a customer. It’s not just about marketing, where we bring customers to them; we are also part of the process where they convert the customers or checking whether they are following up or not.
That’s why Chin is committed to giving them face-to-face meetings to bring value from every angle.
See What Our Clients Are Saying
About Our Services
We Don’t Charge To Educate Our Customers
Customer Education accelerates growth throughout the customer journey. We are a friendly bunch and would love to hear from you. Fill out the form below and we will be in touch.