African Scenic Safaris

African Scenic Safaris is a premier safari company offering immersive wildlife experiences across Africa. With a focus on responsible tourism and conservation, they sought to enhance their online presence to attract a wider audience and boost their bookings.

African Scenic services used

Search Engine Optimization (SEO)

Paid Social Media Advertising

Website Upgradation

Organic Social Media Marketing

African Scenic Safaris is a leading Tour Operator based in Moshi, Tanzania. Established in 2009 as a family business, the company is owned and operated entirely by locals who share the same passion for showcasing the amazing country of Tanzania and providing fantastic personalized service.

This company provides world-class Tanzania Safari Packages and Kilimanjaro Climbing packages, ideal for groups, organizations, families, backpackers, and individuals alike, for both leisure and business travel. Their sole focus and expertise are on the unique and top-rated Tanzania National Parks.

The company partnered with Safari Marketing Pro in March 2021 to increase website traffic. Having seen no progress with other web marketing agencies in the past, they turned to Safari Marketing Pro for a more hands-on campaign management approach that delivers measurable results.

Since taking over the company's digital marketing campaign, SMP has helped African Scenic Safaris generate a 360 percent increase in organic traffic year-over-year and an 88.24 percent increase in social media engagement.

African Scenic Safaris continues to partner with Safari Marketing Pro to strengthen its digital presence and achieve steady business growth.

The Results


Organic Traffic


Landing Page Views




Social media Impressions

Before partnering with Safari Marketing Pro, African Scenic Safaris did not prioritize digital marketing as a significant focus. However, due to the competitive marketplace, the client recognized the need to enhance its online marketing efforts to establish its brand in the industry and generate more targeted leads.

Safari Marketing Pro's digital marketing specialists conducted a comprehensive brand audit to identify the most effective approach to achieve the client's goals.

Safari Marketing Pro implemented a complete overhaul of African Scenic Safaris' website, focusing on the following:

  • Responsive Design: Ensured that the website was accessible and user-friendly across all devices.

  • Optimized Content: Incorporated relevant keywords and engaging content to improve search engine rankings.

  • Booking System Enhancement: Streamlined the booking process for a smoother user experience.

  • SEO-Friendly Website: The team prioritized website optimization to improve rankings for relevant regional keywords in the industry.

Organic Marketing Strategy Implementation

This holistic approach to organic marketing aimed not only to improve search engine rankings but also to enhance the overall user experience, credibility, and authority of African Scenic Safaris' website in the competitive online landscape. By focusing on both on-page and off-page optimization, Safari Marketing Pro aimed to establish the safari company as a trusted authority in the safari and travel industry.

Thorough Keyword Optimization

  • Conducted comprehensive keyword research to identify relevant terms and phrases related to African Scenic Safaris' services, destinations, and target audience.

  • Strategically integrated these keywords into the website's content, including landing pages, blog posts, and metadata.

  • Ensured a balance between optimizing for search engines and maintaining natural, reader-friendly content.

Key Metric 1: Domain Authority

Key Metric 2: Organic Keywords

Key Metric 3: Top Ranking Keywords

Key Metric 3: Top Ranking Keywords

Quality Content Creation

  • Developed a content strategy focused on creating high-quality, informative, and engaging content that resonated with the target audience.

  • Regularly updated the website with fresh content related to safari experiences, wildlife conservation efforts, travel tips, and destination highlights.

  • Used a variety of content formats, including articles, blog posts, images, and videos, to appeal to diverse audience preferences.

Backlink Building Strategy

  • Implemented a backlink building campaign to enhance the website's authority and credibility in the eyes of search engines.

  • Identified reputable and relevant websites within the travel and wildlife conservation niche for potential backlink opportunities.

  • Leveraged various tactics, including outreach to industry influencers, guest posting, and participation in relevant forums or communities, to acquire high-quality backlinks.

Monitoring and Analysis

  • Implemented tools and analytics to monitor the performance of the organic marketing efforts.

  • Tracked keyword rankings, website traffic, and conversion metrics to assess the impact of the implemented strategies.

  • Conducted regular reviews and adjustments to the strategy based on performance data, ensuring ongoing optimization for search engine algorithms.

Safari Marketing Pro's SEO efforts resulted in a substantial increase in website traffic. The client's website now receives 10,000 monthly visitors, which is a significant improvement from zero traffic. The client's website now ranks in the top results for 20 to 25 keywords, which has greatly increased its online visibility and search engine rankings.

The increased traffic is a direct result of improved organic rankings and higher visibility in search results.

  • Organic Traffic: +360%

  • Overall Sessions (MoM): +58%

  • New Users: +68%

  • “Travel Industries” Page Sessions +1,000%

  • Onsite Goal Completions: +119%

  • “Contact Us” Page Sessions: +120%

Social Media Boosting

Safari Marketing Pro revamped African Scenic Safaris' social media presence to enhance brand visibility and audience engagement:

Content Calendar Development:

  • Conducted an analysis of the target audience to understand their preferences, interests, and peak online times.

  • Developed a comprehensive content calendar outlining a strategic posting schedule across different social media platforms.

  • Ensured a mix of content types, including promotional posts, informative articles, user-generated content, and relevant industry news.

  • Aligned the content calendar with key events, holidays, and trending topics to maximize reach and engagement.

Visual Content Enhancement

  • Recognized the visual nature of the safari industry and prioritized the creation of visually appealing content.

  • Produced high-quality images and videos showcasing the stunning landscapes, diverse wildlife, and unique safari experiences offered by African Scenic Safaris.

  • Leveraged visual storytelling techniques to engage the audience emotionally and inspire a desire to experience the showcased destinations firsthand.

  • Maintained a consistent visual theme and branding across all social media channels to strengthen brand identity.

Community Engagement Strategies

  • Actively monitored social media channels for comments, mentions, and messages.

  • Responded promptly and thoughtfully to audience comments, questions, and feedback to foster a sense of community and customer care.

  • Encouraged user-generated content by running campaigns, contests, or hashtags that encouraged customers to share their safari experiences.

  • Fostered a two-way communication approach, actively seeking and valuing customer opinions and incorporating feedback into the company's offerings.

Performance Analysis and Optimization

  • Utilized social media analytics tools to track the performance of posts, engagement metrics, and audience demographics.

  • Analysed the effectiveness of different content types and posting schedules to refine the content calendar continuously.

  • Implemented A/B testing for various elements, such as captions, hashtags, and post timing, to optimize engagement and reach.

  • Provided regular reports to African Scenic Safaris, highlighting key social media performance indicators and suggesting areas for improvement.

By combining a well-structured content calendar, visually compelling content, and active community engagement, Safari Marketing Pro aimed to not only increase brand visibility but also cultivate a loyal and engaged online community for African Scenic Safaris. This strategy focused on creating a positive brand image and encouraging social sharing, ultimately driving increased awareness and interest in the safari company's offerings.




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