Jerry Tanzania Tours
Jerry Tanzania Tours, a leading safari operator in Tanzania, recognized the importance of a strong online presence to reach a global audience and showcase their exceptional safari experiences. To achieve this, they partnered with Safari Marketing Pro for a comprehensive digital marketing strategy, including website upgradation, organic marketing, and social media management.
Safari Marketing Pro Services Used
Search Engine Optimization (SEO)
Website Upgradation
Organic Social Media Marketing
Their aim is to provide travellers from all around the Tanzania with a unique experience ,As the Best Tanzania Safari Company, they offer world-class packages for safaris and Kilimanjaro climbing, catering to groups, organizations, families, backpackers, and individuals.
In 2020, Jerry Tanzania Tours formed a partnership with Safari Marketing Pro to improve their website traffic. After not seeing any significant progress with other web marketing agencies in the past, they sought out Safari Marketing Pro to take their company to the next level.
Prior to their collaboration with Safari Marketing Pro, Jerry Tanzania Tours faced several challenges that impeded their progress towards their objectives. These obstacles included the need for rebranding, refining their location targeting.
To overcome these challenges, Safari Marketing Pro devised and executed a comprehensive digital marketing campaign that comprised search engine optimization (SEO), and organic social media marketing. This multi-pronged approach enabled Jerry Tanzania Tours to tackle their obstacles and elevate their digital presence.
Jerry Tanzania Tours remains committed to its ongoing partnership with Safari Marketing Pro as they continue to work together to bolster the company's digital presence and realize steady business growth.
The Results
+890%
Organic Traffic
+20156
Landing Page Views
+569%
Inquiries
+563%
Social media Impressions
Website Overhaul for Jerry Tanzania Tours by Safari Marketing Pro
User-Centric Design
Conducted a thorough analysis of user behaviour and preferences.
Developed a modern and visually appealing design that aligns with the brand's identity.
Prioritized ease of navigation to provide a seamless user experience.
Mobile Responsiveness
Recognizing the increasing use of mobile devices, the new design was meticulously crafted to be fully responsive across various screen sizes.
Implemented mobile-friendly features and layouts for an optimal viewing experience on smartphones and tablets.
SEO Best Practices
Conducted in-depth keyword research to identify industry-relevant terms
Implemented on-page SEO strategies, including optimized content, meta tags, and image attributes.
Ensured proper URL structures and internal linking for enhanced search engine visibility.
Optimized Content
Collaborated with Jerry Tanzania Tours to create high-quality, informative, and engaging content.
Ensured content alignment with target keywords for improved search engine rankings.
Integrated multimedia elements such as images and videos to enhance user engagement.
Safari Marketing Pro's website overhaul for Jerry Tanzania Tours successfully achieved the set objectives. The new design prioritizes user experience, mobile responsiveness, and SEO best practices, resulting in improved online visibility, increased engagement, and a positive impact on the overall digital presence of Jerry Tanzania Tours. This transformation positions the company for sustained growth in the competitive online travel market.
Organic Marketing Success for Jerry Tanzania Tours by Safari Marketing Pro
The focus of Safari Marketing Pro's organic marketing efforts for Jerry Tanzania Tours was to establish a strong online presence by leveraging effective SEO strategies. This included in-depth keyword research, on-page and off-page optimization, and a consistent flow of high-quality content.
Keyword Research
Conducted thorough research to identify relevant and high-traffic keywords within the safari and travel industry.
Analysed competitor keywords to uncover potential opportunities for Jerry Tanzania Tours.
Selected a strategic mix of short-tail and long-tail keywords to diversify the organic search strategy.
On-Page SEO
Implemented on-page optimization techniques to enhance the website's relevance to target keywords.
Optimized meta tags, headers, and image alt attributes for improved search engine visibility.
Ensured a seamless integration of target keywords into the website's content without compromising quality.
Off-Page SEO
Executed off-page SEO strategies to build high-quality backlinks from reputable sources.
Engaged in outreach activities to secure guest post opportunities and collaborations within the safari and travel niche.
Monitored and managed online reviews and mentions to maintain a positive online reputation.
Content Updates
Developed a content calendar to ensure a consistent and regular posting schedule.
Created high-quality blog posts that provided valuable information to the target audience.
Used a variety of content formats, including articles, infographics, and videos, to cater to different user preferences.
Safari Marketing Pro's organic marketing strategies for Jerry Tanzania Tours have proven successful in improving search engine rankings, increasing organic traffic, and enhancing user engagement. By consistently delivering valuable content and implementing effective SEO techniques, Jerry Tanzania Tours has strengthened its position as a prominent player in the competitive safari and travel industry. These results demonstrate the effectiveness of a holistic organic marketing approach in driving online visibility and business growth.
Organic Traffic: +360%
Overall Sessions (MoM): +88%
New Users: +78%
“Travel Industries” Page Sessions +2,000%
Onsite Goal Completions: +250%
“Contact Us” Page Sessions: +320%
Key Metric 1: Organic Traffic
Key Metric 2: Organic Research
Key Metric 3: Top Ranking Keywords
Key Metric 4: Top Ranking Keywords
Social Media Triumph for Jerry Tanzania Tours by Safari Marketing Pro
Safari Marketing Pro undertook the challenge of elevating Jerry Tanzania Tours' social media presence to not only increase followers but also engage and inspire potential travelers. The primary goals included fostering a vibrant community, becoming a source of inspiration, and providing valuable information through various social media platforms.
Cross-Platform Growth
Developed a comprehensive social media strategy covering platforms such as Facebook, Instagram, and Twitter.
Conducted audience research to tailor content for each platform and maximize engagement.
Utilized targeted advertising to reach potential travelers interested in safari experiences.
Engaging Content Creation
Curated visually appealing content, including stunning safari images, videos, and client testimonials.
Employed a mix of storytelling and informational posts to create a diverse and engaging content calendar.
Regularly featured behind-the-scenes content to humanize the brand and connect with the audience on a personal level.
Community Building
Actively engaged with the audience through comments, direct messages, and interactive posts.
Encouraged user-generated content by running contests and encouraging followers to share their safari experiences.
Responded promptly to inquiries and feedback, fostering a sense of community and trust.
Inspiration and Information
Positioned Jerry Tanzania Tours as a key source of inspiration for potential travellers.
Shared insightful and informative posts about safari destinations, wildlife, and travel tips.
Utilized storytelling to convey the unique experiences offered by Jerry Tanzania Tours.
Safari Marketing Pro's social media management strategies have propelled Jerry Tanzania Tours into a prominent position in the digital landscape. The substantial growth in followers, increased engagement, and the establishment of the brand as a source of inspiration and information collectively contribute to a successful social media presence. This outcome demonstrates the effectiveness of a tailored and interactive approach in creating a vibrant and influential online community for a travel brand.
BRISTOL FARMS
FACEBOOK ADS
40%
INCREASE
In New Sessions
304%
INCREASE
In Sales
23%
INCREASE
In Average Order Value
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